Project

GYLD

What we did

Naming | Brand Identity | Design | Brand Assets

Fresh brand for a design-led start up. 

We partnered with GYLD, a luxury home builder, to develop their brand from the ground up.

Through early conversations and strategy sessions, we helped the directors clarify their vision and define a brand that captured their aspirations.

This included refining their market positioning, identifying key audiences, and shaping how best to reach them.

Our work covered naming, visual identity, and a full suite of brand assets—supported by clear guidelines to ensure consistency and help the team build confidently on the foundation we created.

“The process of working with the guys at Matthews and Cook was really enjoyable, assisting with our new brand creation from the infancy of an idea right through to hard copy. Extensive experience and creative ideas were evident from the first meeting and our brief was listened to in depth and challenged appropriately. We could not be happier with the results and look forward to a long lasting working relationship!”

Philip Crawley - Co Founder at GYLD

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